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THE RURAL COLLECTIVE

We are a student-led business with strong rural roots across New Zealand. Our goal is to spread awarness for Rural Wellbeing acorss the country, while also distributing a premium quality product.

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OUR STORY

We are a student-led business run by a group of boarding students who are passionate about supporting rural communities across New Zealand. While we are based at school, we don’t all come from North Canterbury — but we are all connected by our shared rural roots and understanding of the pressures faced by farming families.

Having seen firsthand the impact that isolation, stress, and uncertainty can have on mental wellbeing, we created this business to raise awareness and support the backbone of our country.

Through our collaboration with Dog and Country, a trusted North Canterbury brand known for quality and authenticity, we are proud to produce a products that represents resilience, strength, and community.

When you support us, you’re supporting rural wellbeing and positive change.

We couldn't have done it without our sponsors, and our partner - Dog and Country

The People Behind Us!

We are incredibly grateful to the businesses whose support has made it possible for us to deliver a premium product with purpose. Their guidance and collaboration have been instrumental in turning our vision into reality.

Who are they?

We are backing Farmstrong!

Farming is a job with a unique set of challenges.

Many are hard to predict or control. They range from climate events like drought and flood to flucatations in commodity prices, changing government legislation and new technology.

Along with these external factors, come the demands of running any business - financial and product planning, managing cash flow, hiring and managing staff, succession planning etc. These pressures aren't going to disappear so it is vital that farmers develop the skills and resilience to cope.

Research shows many farmers are great at looking after their equipment and stock, but like other NZers, they can neglect their own wellbeing. As an industry, we can't afford to let these pressures reach the point where they damage productivity and affect the lives of families.

Farmstrong is an initative to help farmers, growers and their families to cope with the ups and downs of farming by sharing things they can do to look after themselves and the people in their business.

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Contact Us

Provide the information about how customers can reach you with questions or feedback and the physical location where your goods can be purchased or ordered.

85 Papanui Road, Merivale, Christchurch 8014
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Daily 10:00 AM — 8:00 PM

027 322 0128

The Rural Collective

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